Cookies – Privacy and Your rights

Cookies are used to uniquely identify a person and therefore we treat them as personal identifiable information. Cookies are used for analytics and advertising to improve the experience and relevance of the website. We want users of our website to understand what cookies are by being jargon free, whilst also being transparent regarding how we use them. Please see the What are cookies? What cookies do we use? and How do I turn cookies off? sections of this page so you are fully aware.

As a user of our website we want you to have a choice and simply browsing our website does not mean you agree to the use of cookies. We ask you when you first visit our website via a pop-up banner to accept or reject the use of cookies, this pop-up clearly explains why we use them and asks you to make an affirmative action by clicking Continue. If you did click accept and wish to withdraw your consent, simply click on the cookie button at the bottom of our website.

What are cookies?

Cookies are small text files that are stored on your browser or device by websites, apps, online media, and advertisements. There are different types of cookies. Cookies served by the entity that operates the domain you are visiting are called “first party cookies.” Therefore, cookies served by the Company whilst you visit equitory.com are first party cookies.

Cookies served by companies that are not operating the domain you’re visiting are called “third party cookies.” For example, we may allow Google to set a cookie on your browser while you visit equitory.com, and that would be a third-party cookie. Cookies may also endure for different periods of time. “Session Cookies” only last only as long as your browser is open. These are deleted automatically once you close your browser. Other cookies are “persistent cookies” meaning that they survive after your browser is closed. For example, they may recognise your device when you re-open your browser and browse the internet again.

What cookies do we use?

We use the following cookies:
Analytical and performance cookies. We may use analytics service providers in relation to our websites’ traffic analysis and reporting. Analytics service providers generate statistical and other information about the use of our website by using cookies. They allow us to recognise and count the number of visitors and to see how often visitors return to our website, how long they stay and how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. The information generated relating to our website may be used to create reports about the use of the website and the analytics service provider will also store this information.

Advertising and targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed to other websites. We will use this information to try and make the website and other websites that you visit more relevant to your interests. We may also share this information with carefully selected third parties for this purpose.