Outsourced IR function – Equity or Debt
Euan Marshall,
Chief Financial Officer
CMC Markets plc
CMC has worked with Equitory on our IR programme since 2017, following our IPO in 2016. We have worked together on educating a wider audience of investors and analysts as CMC’s equity story has evolved. The Equitory team provides valuable strategic IR advice around different communications, including during a challenging period of regulatory change. In 2021 we appointed an internal Head of IR but continue to use the Equitory team for advice on the IR programme and during results processes. I would recommend working with Equitory whether as a completely outsourced IR function or supporting in-house capacity.
Andrew Duxbury,
Finance Director
Galliford Try Holdings plc
Galliford has been working with Equitory since the consultancy was founded in 2016, during which time the team has supported our investor engagement through multiple transactions, including a rights issue and the separation of the housebuilding business. Following this, the team has supported our transition to a small-cap IR programme, including the implementation of focused retail investor targeting. The Equitory team are an extension of our existing capability and have integrated well with the wider business. The team have had good continuity over the years, and we have built a strong and trusted relationship.
Rowan Gormley,
Naked Wines plc
I hired Equitory in 2018 to develop our IR programme. Their team led investor communication around the significant growth of the business, particularly in the US, and the sale of Majestic Wine. Their honest and considered feedback helped to shape our messaging around these events, and supported the evolution of the share register, and growth in liquidity and valuation over this time.
Clive Beattie,
Chief Financial Officer
OnTheMarket plc
OnTheMarket started working with Equitory in early 2020 to help us access and grow our retail investor base to create additional demand and liquidity in our shares. Equitory devised a retail investor programme including creating and distributing content across our website and social channels and advising and supporting on events and platforms aimed at the retail investor audience. The Equitory Team helped us build strong relationships with key content distributors and developed a bespoke programme for us which made an immediate impact across all our engagement metrics, materially growing investor reach across all platforms. Retail investors are now a central part of our ongoing IR programme through the foundation work and support provided by the experienced team at Equitory.
Simon Goodwin,
Chief Financial Officer
RM plc
RM has been working with Equitory since June 2023 when the business switched from having in-house IR to working with a specialist IR partner who could provide a broader range of strategic advice, as well as full delivery of our IR programme and project management of our Annual Report.  Equitory joined our team as the RM business was recovering from a very challenging period in their history and undertaking a new strategy development – they very quickly added value supporting a broadly new Finance and Executive Team, improving processes, enhancing the quality of financial reporting and improving investor engagement. The Equitory team are an extension of our existing capability, have integrated well with the wider RM business and our advisors, and we continue to build a strong and trusted relationship.
Humphrey Cobbold,
Chief Executive Officer
The PureGym Group
The PureGym Group has been working with Equitory since 2016. During this time, the team has supported our debt investor communication strategy, advising on the content and messaging of our investor reports and presentations, including around transactions. Additionally, the Equitory team led a review and redesign of our corporate website, creating focussed and enhanced content to educate our stakeholders as our story has progressed. We have built a great working relationship with Equitory and value their input into our investor communication.
Edward Fry,
Director of Finance and Investor Relations
The Very Group
The Very Group appointed Equitory to advise on debt investor reporting and train its newly appointed internal IR team. Their input into the first set of results was incredibly useful, with the team quickly grasping our business model, shaping our messaging and providing logistical support that we can leverage every quarter. We found the combined experience of the wider Equitory team valuable and benefited from their advice around best practice in corporate reporting and website disclosure.
Working alongside in-house IR
Centrica plc
Alex Hughes,
Director, Investor Relations
Centrica plc
Centrica engaged Equitory to support our investor communication, specifically providing a review and enhancement of our annual results statement and a review of our annual report against best practice. The team was great. I recognise it can be tough coming into a company cold without background. Given the short time the team had to turn things around, we were very impressed. They recommended what best practice looks like, and what we can make more succinct in our results statement. I would have no hesitation in recommending Equitory.
Bethany Barnes,
Director of Investor Relations
Dr. Martens plc
We approached Equitory in early 2021 following our IPO to provide support during our first results process as a FTSE Main Market company and to ensure our annual report was delivered on time and to a very high standard. The Equitory team worked closely with our corporate reporting team and design agency, providing critical oversight, challenge and rigour to the annual report process. They also did a huge amount behind the scenes in ensuring our first results as a Plc went smoothly – they were invaluable and great fun to work with. We are delighted that the 2021 Annual Report has been shortlisted for the Best Annual Report, Mid-Cap, award at the IR Society Best Practice Awards 2021, and this wouldn’t have been possible without Equitory’s help.
Christian Cowley,
Head of Investor Relations
Euromoney Institutional Investor PLC
As the sole IR and sustainability representative at Euromoney, I engaged Equitory to support as we refreshed our investor materials to reassert our investment thesis. With their help, we were able to strengthen our equity story and drive new investor interest. The team was flexible and adaptable, supporting me across a variety of tasks.
Katherine Rycroft
Head of Investor Relations
Rentokil PLC
I approached Equitory just ten weeks before the publication of our 2021 Annual Report. The business was immersed in a large transaction and IR needed additional resources and expertise to draft and oversee the completion of the Strategic Report. From Day 1 the Equitory team took ownership of the project, immersing themselves in the Rentokil Initial project team, and demonstrating their exceptional skills at learning quickly and adding value under intense timescales. I never had a moment’s doubt about their ability to deliver and their involvement allowed me to focus on the full year results and the transaction. We could not have asked for more from the team and their outstanding work meant we delivered another high-quality annual report.
Sarah Roff
Group Head of Investor Relations
SSP Group plc
We approached the Equitory team to provide specialist support for our annual andhalf year results. Equitory were able to provide IR resource at all levels andultimately seconded us an analyst who fitted in seamlessly with the broader team,managing theanalyst presentation and results logistical support to its successfulconclusion.We were very impressed with the ‘can do’ attitude of the whole teamand their ability to add value quickly in a dynamic environment. I would recommendworking with Equitoryto support in-house capacity.

Interim IR and Secondment

Neil Smith,
Chief Financial Officer
Dominos Pizza Group plc
Equitory started working with us six weeks before an important set of results and contributed significantly to help us communicate a clear strategy that has been very well received. They built strong relationships, both with our advisers and within our organisation, and quickly became an integrated part of the team. We were comfortable that they understood the business well enough to let the team lead introductory investor meetings on our behalf, which was beyond our initial expectations.
Dominic Lagan,
Head of Investor Relations
TP ICAP Group plc
TP ICAP engaged Equitory for a one-year secondment to support the in-house team. Equitory operated as an extension of the IR function, assisting with all aspects of the IR programme. In addition to providing support with day-to-day IR tasks, the team assisted with various pieces of project based work, and provided valuable advice around best practice, undertaking best practice reviews around the annual report and results process, and website and digital communications.
TP ICAP is a complicated company, and I was particularly impressed with the speed at which the team got to grips with both the business and industry. The team was experienced and knowledgeable and integrated seamlessly, quickly becoming part of the IR team. I would recommend Equitory to any company requiring additional IR support.
Mark Hoad,
Chief Financial Officer
TT Electronics PLC
We hired Equitory on a six-month contract to cover our IR recruitment gap. Equitory’s flexible business model meant that our IR function could continue to run smoothly whilst we worked to hire a new Head of IR. The team got up to speed with our complex business faster than I was expecting. They integrated into the business quickly, and were very user-friendly and easy to work which meant that our interim results process ran smoothly. I was very happy with their performance and have no hesitation in recommending their services.