In this episode of Enquire, Ross Hawley reflects on a 34-year career spanning banking, hedge funds, sustainability and senior IR roles across multiple FTSE companies. Now leading IR at Zigup plc, Ross discusses how credibility is built through judgment, clarity and a deep understanding of the business. He shares practical insights on crisis communication, capital markets days, narrative development, and why the IRO must balance facilitation with authoritative communication. The conversation also explores how AI is reshaping investor behaviour, what companies must do to make disclosures machine-readable, and why authenticity and long-term thinking remain central to effective IR.
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