In this episode of Enquire, Clara speaks with Sarah Webster, a former investor relations leader and Group Sustainability Director with over 30 years’ experience across companies including Britvic, Diageo and GSK. Sarah’s career spans finance, marketing, investor relations and sustainability, giving her a uniquely integrated perspective on how companies communicate performance, strategy and long-term value.
Sarah reflects on her decade in investor relations, where she developed a passion for storytelling and building trusted relationships with analysts. For her, IR is at its most effective when it connects financial performance with the broader drivers of growth, bringing the business to life through real-world examples. Capital markets events, business insights and operational detail are not just supporting material, but central to helping investors understand how value is created over time.
