Is financial acumen or simply good communication the most important ingredient to succeeding in investor relations? Communication and the ability to build rapport with investors is often highlighted as the one thing that sets great IR professionals apart. But in this episode, Karen Keyes, Head of IR at Canadian Tire Corporation, explains why financial knowledge is crucial when communicating well with investors.
Karen joins the podcast to discuss her 20+ years of experience in IR across different industries and countries. We hear about the challenges of managing major corporate events such as acquisitions and shareholder activism, economic downturns, and adjusting to different IR practices in the UK and Canada.
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